UNIT I: Introduction International Banking Vis-à-vis Domestic Banking–Foreign Trade Financing – International Financial Transactions : Lending and Borrowing across borders. UNIT II: Foreign Exchange Market Rate and Currency – Exchange rate determination under Fixed Exchange Rate and Floating Exchange Rate regimes- Determination of Exchange Rates : Spot and Forward- Basic Exchange Arithmetic-Forward Cover and Hedging. […]

UNIT I Understanding customers: Goals requiring CRM in Banks-CRM opportunities and challenges in Banks- Customer information Database – Customer Profile Analysis – Customer perception- Expectations analysis – Customer Behaviour in relationship perspectives; individual and group customers – Customer life time value – Selection of Profitable customer segments UNIT II CRM structures: Elements of CRM – […]

UNIT I: Introduction Marketing concepts and their Application to Banking Industry-Marketing Concepts and elements-Why Marketing?-Special features of Bank Marketing-Product and Service Marketing. UNIT II: Environmental Banking Environmental Scanning – Assessment and Management of Competition – Macro and Micro factors influencing the market goods and services – Applicability to Banking – Banking regulation and its impact […]