Relationship Management is the Art of Increasing Customer Engagement with the Bank / Financial Institution and thereby increase the Wallet Size of the customer . It includes offering Personalised Services for the customer , Need Based Cross Selling and Upselling , Regular Portfolio Updation and Investment Advice , Create Brand Advisors out of Customers

Relationship Management Framework covered in the course

• Customer Life Cycle Stages and Actionables towards customer engagement
• Strategically Significant Customers (SSCs) and Engagement
• Relationship Manager – Roles , Responsibilities and Functions
• Skills Required for Relationship Managers and Career Path
• Relationship Manager Scorecard
• Customer Effort Score

Suitable For:
Candidates who wish to serve as Relationship Managers in the BFSI Sector . This course is only for candidates who have completed Graduation or students who are in the Final Year of Graduation  in the Regular Mode (Not Correspondence Mode)