UNIT I: Introduction Bank Credit – Basic Principles and Approach – Three C‟s- Purpose of lending – Security aspects / Business Experience / Management – Market – Purpose Trading – Manufacturing Service, Agriculture, Personal – Security: Primary- Collateral – Stock, Machinery, Land and Building – Guarantee – Different types of Mortgages – Management / Experience: […]
UNIT I: Entrepreneurship Entrepreneur : Meaning of entrepreneurship – Types of Entrepreneurship – Traits of entrepreneurship – Factors promoting entrepreneurship- Barriers to entrepreneurship- the entrepreneurial culture- Stages in entrepreneurial process – Women entrepreneurship and economic development- SHG. UNIT II: Developing Successful Business Ideas Recognizing opportunities – trend analysis – generating ideas – Brainstorming, Focus Groups, […]
UNIT I: Introduction Different approaches to Banking Computerization – historical perspective – technology adoption in banks : Rangarajan Committee I & II – Saraf Committee, Narasimhan Committee and Vasudevan Committee – CVO directives – RBI initiatives – WAN, LAN, VSAT, Networking system – Single Window Concept – Bank branch network applications – Intranet – internet […]
UNIT I: Introduction International Banking Vis-à-vis Domestic Banking–Foreign Trade Financing – International Financial Transactions : Lending and Borrowing across borders. UNIT II: Foreign Exchange Market Rate and Currency – Exchange rate determination under Fixed Exchange Rate and Floating Exchange Rate regimes- Determination of Exchange Rates : Spot and Forward- Basic Exchange Arithmetic-Forward Cover and Hedging. […]
UNIT I Understanding customers: Goals requiring CRM in Banks-CRM opportunities and challenges in Banks- Customer information Database – Customer Profile Analysis – Customer perception- Expectations analysis – Customer Behaviour in relationship perspectives; individual and group customers – Customer life time value – Selection of Profitable customer segments UNIT II CRM structures: Elements of CRM – […]
UNIT I: Introduction Marketing concepts and their Application to Banking Industry-Marketing Concepts and elements-Why Marketing?-Special features of Bank Marketing-Product and Service Marketing. UNIT II: Environmental Banking Environmental Scanning – Assessment and Management of Competition – Macro and Micro factors influencing the market goods and services – Applicability to Banking – Banking regulation and its impact […]
UNIT-I : Introduction to Banking History of Banking- Components of Indian banking -Indian Banking System-Phases of development-Banking structure in India-Payment banks and small banks-Commercial BankingDefinition-Classification of banks. Banking System- Universal banking-Commercial Bankingfunctions-Role of Banks in Economic Development. Central Banking-Definition –NeedPrinciples- Central Banking Vs Commercial banking-Functions of Central bank. UNIT-II: RBI Establishment-objective-Legal framework-Functions-SBI-Origin and History-Establishment Indian […]